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William Collins, Wyckoff, NJ, Marketing Expert: What Makes for an Effective Blog?

William Collins, Wyckoff, NJ

· William Collins

William Collins, a Wyckoff, NJ, marketing professional, knows the blog to be an important, if not essential component of any multi-layered, modern-day online marketing strategy. Not only do blogs provide potential customers important, helpful reference information; they also create a positive and enduring connection with your brand, one that can leave an indelible imprint in the customer’s mind well into the future.

An expert in multi-channel marketing, William Collins of Wyckoff, NJ, understands those qualities that make for a more effective blog. These include:

Using a Catchy Title

A creative headline that incorporates a well-researched keyword or key phrase has the potential to stand out in search results, generating more traffic to your site.

Making Your Content Useful

Rather than hard-selling your product, design your blog to provide useful information that relates to your products or services; something that establishes you as a more-or-less subject matter expert and cultivates a lasting connection with your audience.