As William Collins, a Wyckoff, NJ-based marketing consultant, knows all too well, the failure to build a well-defined marketing strategy can spell disaster for your business. While it’s important to spread the word about your brand and what it offers with potential customers, failure to do so without structure or design can quickly become a needless drain of company resources, and can end up hurting your effort to increase and connect with your target audience.
As someone with nearly two decades of experience and considerable marketing expertise, Collins understands the common mistakes many business leaders make when it comes to marketing their firms, including:
Failure to Link Marketing with Sales
Sales are the lifeblood of any business, and it’s important to design an outreach strategy which is in tune with your sales goals.
Singular Focus
As William Collins of Wyckoff, NJ knows, it’s easy for business owners and managers to get caught up in the use of just one marketing channel; reaching your audience effectively, however, requires a more tentacled and multi-faceted approach, particularly in what is now a highly complex media landscape.
